Kano Analysis is a product development and customer satisfaction framework that categorizes and prioritizes product features based on their impact on customer satisfaction. It was developed by Professor Noriaki Kano in the 1980s to help businesses understand how different product attributes influence customer perception.
Why is Kano Analysis Used?
Prioritizing Features: It helps businesses identify which features will have the most impact on customer satisfaction.
Build Customer Satisfaction: With the identification of basic needs, performance attributes, and delight factors, this ensures that the company meets and exceeds customer expectations.
Effective Resource Usage: Enables guidance of time, effort, and investment toward creating value.
Competitive Advantage: It gives a competitive edge as only those differences will be addressed by focusing attention to features that make a difference.
Minimize Overinvestment: Prevent unwanted elaboration of features that do not enhance customer satisfaction by significantly high percentages.
Reference: Some of the text in this article has been generated using AI tools such as ChatGPT and edited for content and accuracy.
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