Communication Example

Communication Example

Problem Statement

You are developing a new mobile application for your company and would like to communicate about this to your stakeholders. You want to target two audiences. All employees notifying them of the development and users of the application with some details about the app.

How to perform analysis

Step 1: Open Sigma Magic
  1. Click on the Sigma Magic button on the Excel toolbar.
  2. Click on the New button to create a new project.
Step 2: Add the analysis template
  1. Click on the Tool Wizard to add the analysis template.
  2. Click on Change and then Communication.


Step 3: Specify analysis options
A new worksheet will be added to your workbook. Analysis Setup will be automatically opened, in the setup tab specify the following details.



Step 4: Enter the Worksheet data
Click on Create button to save all changes and compute the outputs for this analysis. On the worksheet enter the following details. A sample worksheet is given below:



Click on Analysis Setup and then click on the Checklist button, you will see the following dialog box. Ensure that the items mentioned in checklist should be marked.



Step 5: Generate analysis results
Finally, click on Verify and then click Analyze tab to ensure all the inputs are okay and shown in a green checkmark.



Interpreting Results

  1. The IT Manager communication approach is direct and has no provision for feedback so it is hard to tell whether the message has been understood or problems have arisen.
  2. The more general employee communications are ongoing as in monthly email. A means of feedback helps with tracking of effectiveness.
  3. IT Manager: Develop a feedback mechanism - follow up meeting or survey-to check that understanding has occurred and progress has been made.
  4. For Employees: Relying only on emails may not be sufficient. Consider additional channels like training sessions, webinars, or FAQs to ensure better engagement.
  5. The Project Manager is responsible for IT Managers, which makes sense as they directly oversee software development.
  6. The CEO communicates with all employees, indicating top-level leadership involvement.
  7. IT Managers receive one-on-one communication, ensuring direct and personalized discussion.
  8. All Employees receive information via email, a broader and less interactive approach.
  9. IT Managers receive information once (one-time communication).
  10. All Employees receive monthly emails, ensuring continuous engagement and reinforcement.


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