SWOT Analysis Example

SWOT Analysis Example

Problem Statement

Create a SWOT analysis for one of the products that is launched by your company.

How to perform analysis

Step 1: Open Sigma Magic
  1. Click on the Sigma Magic button on the Excel toolbar.
  2. Click on the New button to create a new project.
Step 2: Add the analysis template
  1. Click on the Tool Wizard to add the analysis template.
  2. Click on Change and then SWOT Analysis.


Step 3: Specify analysis options
A new worksheet will be added to your workbook. Analysis Setup will be automatically opened, in the setup tab specify the following details.



Step 4: Enter the Worksheet data
Click on Create button to save all changes and compute the outputs for this analysis.On the worksheet,enter the following details. A sample worksheet is given below:




Click on Analysis Setup and then click on the Checklist button, you will see the following dialog box. Ensure that the items mentioned in checklist should be marked.



Step 5: Generate analysis results
Finally, click on Verify tab to ensure all the inputs are okay and shown in a green checkmark.



Click OK to close the dialog box.

Interpreting Results

Strengths (Internal, Positive)
  1. All-in-one toolbox – The software provides an all-in-one solution, making it convenient to the user.
  2. User-friendly – It has an easy interface, increasing adoption and efficiency.
  3. Low cost – Competitive pricing catches attention from customers.
Weaknesses (Internal, Negative)
  1. Help in usage- Users require more support and training; hence, there is a need for learning curve.
  2. Brand recognition – The brand may not be known; hence the difficulty in building market trust.
Opportunities (External, Positive)
  1. Market is fragmented with several players – Suggests a possibility of taking up space in the market due to superiority and integration.
  2. Untapped market in some areas (SMEs) – SMEs represent space for growth.
Threats (External, Negative)
  1. Free niche software for specific purposes – Rivals with available, free but application-specific programs are reducing demand
  2. Reduced supply in firms pursuing CI- If lesser businesses are following through to invest on Competitive Intelligence demand in this package is likely going down.

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